Gift Channel Brand Launched a Multi-Color Electric Rocking Chair with Mosquito Net and Sun Awning
Client Background
A retail brand specialising in baby gifts wanted a flagship product for its newborn gifting range. Gift buyers look for products that feel complete, look beautiful on the shelf and photograph well for social media and marketplaces.
The Challenge
Gift items must combine visual appeal with real, demonstrable function. The brand needed a chair that looked premium and worked hard.
- Multiple colour options for different tastes.
- Accessories that make the product feel complete.
- A design that photographs well.
- Features that justify a gift price point.
Our Solution
We supplied an electric rocking chair in multiple colourways including water pink, dark blue, light gray and dark gray. The chair includes a comfort toy that keeps the baby close while encouraging independent sleep, a shading awning for UV protection, and a breathable mosquito net to prevent bites. A five-stage swing amplitude, three-level timing and Bluetooth music with twelve lullaby tracks complete the gift-ready package, all in a chair weighing 5.3 kg.
| Gift-Ready Feature | Appeal |
|---|---|
| Multiple colours | Suits different tastes |
| Comfort toy | Emotional, gift-worthy |
| Sun awning | Outdoor convenience |
| Mosquito net | Practical protection |
| Bluetooth music | Modern, feature-rich |
Results
The chair became the brand's flagship gift item.
- Strong sell-through during gift seasons.
- Positive response to the colour range.
- High social media engagement on the product.
- Repeat orders from gift retailers.
Implementation Timeline
The gift range was prepared ahead of the gifting season to capture peak demand.
| Stage | Duration |
|---|---|
| Colour and sample approval | 8 days |
| Gift packaging and assets | 6 days |
| Production and QC | 20 days |
| Delivery to gift retailers | 12 days |
We supplied lifestyle photography showing the comfort toy, awning and mosquito net in use, which helped the brand build an emotional, gift-ready story across its channels. We also prepared colour-matched packaging so each colourway looked cohesive on a gift shelf or in an online gallery.
Client Feedback
The brand team said the chair looked and felt like a considered gift rather than an obvious accessory, which lifted its perceived value.
With the launch behind them, the brand planned additional colourways and a bundled gift set for the following season to build on the momentum.
Why It Worked
A complete, attractive package with genuine function gave gift buyers a product that was easy to recommend and easy to photograph. Gift retailers reordered early, and the brand now treats the chair as a permanent fixture of its newborn gifting catalogue, refreshed each season with new colours.
